Through Milk, we, I and Waytion, created a TV campaign for Swedish electronic home equipment brand Elkedjan. The scope of work stated a production of 9 TV spots. So the idea, in hope to make the spots less intrusive, was to create a mini sitcom commercial that would run throughout the year of 2011, focusing on “common” home electronics problems taking place in a traditional Swedish home environment. Our client, Elkedjan, were of course the problem solver to all this madness.
